Research Triangle Region, N.C.— Advertising agency Burkhead Brand Group (BBG) has joined the Research Triangle Cleantech Cluster (RTCC) as the group’s first integrated marketing member.
“We look forward to Burkhead Brand Group’s participation in the RTCC as its members build awareness of the Triangle’s growing leadership position in rebuilding the world’s energy, water and transportation grids with smart, data-driven solutions,” said Lee Anne Nance, RTCC managing director and executive vice president of the Research Triangle Regional Partnership, which created and manages the RTCC. “BBG’s expertise in this field makes them a valuable member to help reach key audiences and communicate the important work of the RTCC.”
Burkhead Brand Group, established in 2009 by advertising veteran Scott Burkhead, currently works with clients leading the way in clean technology practices including Power Analytics and Cree, Inc. Several agency clients are also members of the prestigious RTCC.
“We are proud to join the RTCC’s leading technology companies working together to grow the cleantech sector in the Triangle while maintaining its leadership role throughout the world,” said Scott Burkhead, CEO and managing partner of Burkhead Brand Group. “There’s great opportunity to tell the world what is happening here in the Research Triangle Region and there are also many important players who have individual stories to tell.”
Burkhead Brand Group maintains a dedicated practice group in cleantech marketing to provide strategic planning, branding and marketing services for these steadily growing number of Triangle companies.
RTCC membership will allow the agency continue to stay tapped into the latest technology innovations developed by these companies as well as assist in marketing these innovations to global audiences, Burkhead added.
About Burkhead Brand Group (BBG)
Based in the Research Triangle area of North Carolina, Burkhead Brand Group is one of the Southeast’s fastest growing advertising and marketing agencies and is uniquely positioned to bring brands closer to their customers. The agency serves clients in the financial services, hospitality, retail, clean technology, commercial real estate and healthcare industries. BBG combines traditional media with emerging technologies to start global conversations that drive brand awareness, increase product sales and optimize return on investment. For more information, visit www.bbgintegrated.com.
About Research Triangle Cleantech Cluster
The Research Triangle Cleantech Cluster (RTCC) is an initiative of business, government, academic and nonprofit leaders working to accelerate the region’s cleantech economy through collaboration and partnerships that promote innovation and sector growth. The Research Triangle Regional Partnership (RTRP) formed and manages the RTCC with funding from industry board members ABB Inc., Cisco Systems, Duke Energy, Field2Base Inc., Power Analytics Corp., PowerSecure International, RTI International, SAS, Schneider Electric, Sensus and Siemens and its members. RTRP is the public-private partnership that leads economic development strategy for the area within a 60-mile radius of the Raleigh-Durham International Airport and the Research Triangle Park in North Carolina. For more information, visit www.researchtrianglecleantech.org.